Published in UX Collective·Updated Aug 30, 2021Anatomy of a paywall — How to design a mobile paywall that convertsPaywall screen is the key and most important element in the subscription conversion funnel. On the paywall screen, you have the best opportunity to address all the fears, uncertainties and doubts which people have while thinking about subscribing to your app. We’ve teamed up with Jakub Chour to put the…Paywall8 min read
Published in UX Collective·Jul 13, 2021How to use cognitive biases to improve your conversions (Part 2)Did you know that the human brain makes around 35 000 decisions every single day? Most of them are unconscious and automatic, and we don’t even know about them. The only way the human brain can process this crazy overload is by using many shortcuts, simplifications, and rules of thumb…Cognitive Bias8 min read
Published in UX Collective·May 19, 2021How to use cognitive biases to improve your conversions (Part 1)Did you know that the human brain makes around 35 000 decisions every single day? Most of them are unconscious and automatic, and we don’t even know about them. The only way the human brain can process this crazy overload is by using many shortcuts, simplifications, and rules of thumb…Conversion Rate7 min read
Published in UX Collective·Mar 30, 2021How to make the Hick-Hyman’s law work for youHave you ever spent an excessive amount of time deciding which of the 30 different, nice-looking chocolate bars you want to buy? If your answer is yes, you’ve been a victim of the so-called Hick-Hyman’s law. In 1951, these two gentlemen — William Edmund Hick and Ray Hyman — discovered…Design3 min read
Dec 16, 20205 Things Surfing Has Taught Me About LifeDuring the COVID-19 lockdown, our team discovered that we can easily work remotely. Soon, I came up with an idea of how to use this situation to my advantage — I decided to move my home-office to Lisbon for summer and then to Fuerteventura for autumn. To exchange the lockdown…Surfing5 min read
Published in UX Collective·Jul 20, 2020The worst arguments for building a new featureLet’s face it — 99% of product ideas that compete for a place in your backlog are more or less rubbish. As product managers, we often have to find the 1% of good ideas and then choose only the best of them because of limited resources. This means saying “no”…Product Management5 min read
Published in UX Collective·May 12, 2020What’s not an MVPSome time ago, I saw this beautiful inspirational image on Twitter that told inexperienced entrepreneurs and product managers how they should approach the development of their products. It had hundreds of retweets and likes yet there is something fundamentally wrong with it. …Product Management3 min read
Apr 22, 2020How the COVID-19 Has Ushered In a “New Normal”In 2019, we were at the peak of prosperity. The global economy was defined by overproduction and overconsumption. It began to look like infinite growth could become a reality. I think we can all agree that our society and the systems that govern it weren’t healthy, even before COVID-19 arrived. …Covid 196 min read
Mar 3, 2020State of React Native Apps in 2020React Native has been around for already 5 years. This framework made it possible to create native Android and iOS applications using React and also started a war between native (Swift/Kotlin) and React Native developers. For the business and product owners, it represents an interesting opportunity how to unify the…React Native8 min read
Dec 3, 2019Understand Your Customers' Needs With The Kano ModelWith all the ideas and feedback coming from your customers, colleagues, and stakeholders it might be hard to calm your mind and focus on what’s really important for your customers. For every customer-centric organization, keeping customers satisfied is non-negotiable. But what features will make your product as right as rain…Product Management10 min read
